5 ways AI can improve web design.

Introduction.

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The robots have already unpacked and set up workstations next to us, so they are no longer arriving. And while for us designers that could sound existentially terrible, AI is actually a really good thing. It can streamline, generate, and expedite a variety of tasks, including colour suggestions and layout creation. Here are a few of the key applications of AI in web design nowadays. 

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1. Personalisation

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Websites that adapt to the individual preferences of each person can be developed via AI. The recommendation engine on Amazon is a nice illustration of this. Amazon can provide suggestions for things we might be interested in by analysing our browsing and purchase history using artificial intelligence (AI). As a result, AI is to blame if you're one of those customers who obsessively adds goods to your cart just before paying.

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2. User Experience

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Nothing worthwhile comes easy, as Theodore Roosevelt famously said. While we accept his premise, he had never used a website that was difficult to browse. There are few things worse than a poor user experience, so if AI can be helpful there, we're all for it. Google is renowned for using AI to enhance its search algorithm, giving users the most pertinent results in a matter of seconds.

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3. Graphic Design

AI is useful for more than simply the technical aspects of design. If properly trained, AI can also become rather adept at the visual component of design. AI could speed up the process of creating a visually appealing website by making suggestions for layouts and selecting colour schemes. Be as thorough as you can with your prompts because the more you put in, the more you'll receive out in this situation.

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4. Creating content

AI is capable of producing text, photos, and even video content for websites. This can be especially useful for websites that need to consistently produce a lot of material, like news or e-commerce sites. It's a useful approach to expedite the process, even if you find that you need to perform some minor adjustments here and there. AI can be used to create new material as well as enhance existing content. Grammarly uses AI to propose edits to grammar, spelling, and tone; if not, you may already be familiar with it.

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5. Chatbots

Something has to give if we need seven hours of sleep but clients expect round-the-clock assistance. Say hi to the chatbot powered by AI to put an end to that. These clever little employees provide consumers with immediate solutions to a variety of frequent questions while working relentlessly around the clock. A growing number of businesses are adopting chatbots on their websites. with order to assist customers with finding products and relevant information, H&M, for instance, uses a chatbot.

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Conclusion.

In conclusion, AI may be a potent tool for web designers, giving them insightful information and recommendations for producing successful websites. But rest assured—artificial intelligence does not replace human creativity. The best you can hope for is a decent website if you entrust smart AI to a subpar designer. But if you offer a clever piece of automated technology to a great designer, amazing things might happen—faster, easier, and sometimes even better than they would normally.   

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So let's welcome AI while swallowing our creative pride. Thanks to our new robot pals, we can look forward to better user experiences and cleaner-looking layouts. 

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Interested in working with The Cold Company? Drop us a line at hello@wearecold.com.

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